Luxury, or How to Catch a Shark Deep-Sea Fishing.

What does it take to market true luxury? This trend report unpacks our findings from targeting ultra high-net-worth (UHNW) consumers and their families on social. From the browsing behaviors of legacy wealth to the myth of aspirational marketing, we go deep—offshore deep. Covered: Bass fishing vs. shark hunting, macroeconomics, culinary shifts, and the banality of a rich man's burner account.